Asian paints has developed an mobile visualiser application, which will let users to visualise their personal space looks with the colors and textures. There was very minimal or no activity, hence the users were uninstalling the app within a day or in few hours of installing the app. The goal is to redesign the application to make it intuitive and usable, they by increase the user base of potential customers,and generate business throught their services.
1. 8 Users were interviewed. Mumbai, Chandigarh and Bengaluru.
2. We paint our house every 4-5 years
3. 8/8 Users took inspiration from neighbours and family, of which 3/8 users took inspiration from social media like pinterest, houzz etc.
4. Users tend to look at paint catalogue from paint stores to visualise how color will look like.
5. 2/8 Users repainted a different color as soon as the chosen color on the wall was painted
The insights from the research and based on the Asian Paint vision following features were planned to be implemented.
• Help users to get inspiration, explore and capture ideas
• Equip users with a platform to visualise space, customise and engage
• Empower users with knowledge base about the offerings
With the features listed, basic information architecture was created to visualize the flow of information.
The concept was design in medium fidelity prototype using Invision App.
Wireframes for Home Page
Wireframes for Visual Editor
Wireframes for Catalogue
User testing were conducted to validate if users are able to perform tasks that they intended to, and assess the overall satisfaction levels of users.
1. Navigating from both screen was easy for the participants.
2. All the participants understood that they could select the colour using long press. . .
3. Most participants found linear representation convenient as they could see all the colours at one go. However, some felt it indifferent to the representation
