This mobile application was conceptualise and prototyped for Asian Paints, India.
Asian paints is a painting company which distributes paints and coating products related to home decor. With engagement with Asian I conceptualise the painting journey for a user to make the process fun. The app lets users to visualise their interiors with diffirent colors,textures and wallpaper catalogue available in asian paints.
1. 8 Users were interviewed. Mumbai, Chandigarh and Bengaluru.
2. We paint our house every 4-5 years
3. 8/8 Users took inspiration from neighbours and family, of which 3/8 users took inspiration from social media like pinterest, houzz etc.
4. Users tend to look at paint catalogue from paint stores to visualise how color will look like.
5. 2/8 Users repainted a different color as soon as the chosen color on the wall was painted
The insights from the research and based on the Asian Paint vision following features were planned to be implemented.
• Help users to get inspiration, explore and capture ideas
• Equip users with a platform to visualise space, customise and engage
• Empower users with knowledge base about the offerings
With the features listed, basic information architecture was created to visualize the flow of information.
The concept was design in medium fidelity prototype using Invision App.
Wireframes for Home Page
Wireframes for Visual Editor
Wireframes for Catalogue
User testing were conducted to validate if users are able to perform tasks that they intended to, and assess the overall satisfaction levels of users.
1. Navigating from both screen was easy for the participants.
2. All the participants understood that they could select the colour using long press. . .
3. Most participants found linear representation convenient as they could see all the colours at one go. However, some felt it indifferent to the representation
