Pradeep Siddappa

Pradeep is a user experience designer who likes to dissolve the barriers between design, innovation, and technology. A National Institute of Design graduate, he draws inspiration from the authenticity of life, beauty in intricacies and observation of human behaviors. He has specialized in new media design and has delivered works in interactive art, Internet of things and Augmented reality. He is currently working for one of the leading global investment firms, transforming financial systems into impactful and effective products. While designing experiences, he likes to draw parallels to tactile realities and engage the user through effective storytelling.