Hey, I'm
Pradeep Siddappa
15 years of designing and building products across fintech and e-commerce. Led design at Intuit India, founded Chiblu — a marketplace empowering Indian makers.
Designer. Founder. Builder.
Hey, I'm
15 years of designing and building products across fintech and e-commerce. Led design at Intuit India, founded Chiblu — a marketplace empowering Indian makers.
Designer. Founder. Builder.
A marketplace empowering Indian makers — connecting artisans, creators, and small businesses with customers who value quality and craft. From sales agents to mobile apps, building the full commerce stack.
A movement for designers who don't stop at mockups. Resources, community, and real talk about shipping products — from code to customers.
designerswhobuild.inVisiting faculty at NID, VIT, and Mahindra University — impacting 200+ students through design education, workshops, and hands-on mentoring.
Before founding, a decade of building products at scale — from Wall Street systems to India's largest financial platforms.
Led design strategy for QuickBooks Desktop Payroll, Enterprise & Online Inventory. Oversaw a global team of product and content designers. Built and scaled the QuickBooks Online Inventory design team in India — from hiring and onboarding to mentoring — while driving end-to-end design delivery across sites.
Designed end-to-end product experiences for Payroll, Enterprise, and Compliance across QuickBooks platforms in the US and Canada. Deep work in customer behavior and product data to drive usage, adoption, and conversion.
Drove UX across AppBank Technology, Compliance, Productivity, and Investment Management. Evangelized design thinking through workshops. Built reusable components for the Goldman Sachs UI Toolkit, enabling consistency at scale.
End-to-end design for mobile and web apps for Mahindra Finance, Asian Paints, and ICICI Bank. Award-winning work on the Asian Paints Color Visualizer app.
Built a simplified Electronic Health Record system for paediatricians and gynaecologists. Conducted deep field research across maternity healthcare in India. Hands-on customer acquisition — driving outreach, building trust, and converting early adopters.
Building something interesting? Want to collaborate? Always happy to chat about design, products, and the messy middle of building.