hi, i'm Pradeep -

I design. I build. I ship.

Founder of Chiblu, a marketplace empowering Indian makers - connecting artisans and small businesses with customers who value craft. Creator of Designers Who Build, a community and toolkit for people shipping real products, not pitch decks.

Earlier: Product Design leadership at Intuit (QuickBooks Inventory, Payroll, Desktop) and Goldman Sachs.

Pradeep Siddappa

Designer who builds

Teaching

AI training for designers, PMs, and teams. Plus guest faculty at four universities.

Through Designers Who Build - AI training for working designers, PMs, and product teams. Public cohorts for individuals and private corporate workshops for design orgs and product teams. How it works → Plus guest faculty at NID (Ahmedabad), VIT (Vellore), Mahindra University (Hyderabad), and Chitkara University (Punjab) - 350+ students through workshops, design education, and hands-on mentoring.

Past

A decade of building products at scale - from Wall Street systems to India's largest platforms.

Design Manager 2 @ Intuit, Bengaluru

Aug 2020 - Jul 2025

Led design strategy for QuickBooks Desktop Payroll, Enterprise & Online Inventory. Oversaw a global team of product and content designers. Built and scaled the QuickBooks Online Inventory design team in India - from hiring and onboarding to mentoring - while driving end-to-end design delivery across sites.

Senior Product Designer @ Intuit, Bengaluru

Oct 2019 - Aug 2020

Designed end-to-end product experiences for Payroll, Enterprise, and Compliance across QuickBooks platforms in the US and Canada. Deep work in customer behavior and product data to drive usage, adoption, and conversion.

User Experience Designer @ Goldman Sachs, Bengaluru

Mar 2018 - Oct 2019

Drove UX across AppBank Technology, Compliance, Productivity, and Investment Management. Evangelized design thinking through workshops. Built reusable components for the Goldman Sachs UI Toolkit, enabling consistency at scale.

Designer @ Moonraft Innovation Labs, Bengaluru

Dec 2016 - Mar 2018

End-to-end design for mobile and web apps for Mahindra Finance, Asian Paints, and ICICI Bank. Award-winning work on the Asian Paints Color Visualizer app.

Co-Founder @ Tarantula Labs, Gandhinagar

Apr 2015 - Oct 2015

Built a simplified Electronic Health Record system for paediatricians and gynaecologists. Conducted deep field research across maternity healthcare in India. Hands-on customer acquisition - driving outreach, building trust, and converting early adopters.

Earlier: UI Designer at Infosys · Software Engineer at Accenture · Beel En Geluid Museum · Microsoft · Omnify

Education & Recognition

Education

Master of Design, New Media Design

National Institute of Design, Ahmedabad

Bachelor of Engineering, Electrical & Electronics

National Institute of Engineering, Mysore

Recognition

let's make something →

Building something? Let's compare notes. I'm always around for product chat, design questions, and the messy middle of shipping.

Contact LinkedIn