I design. I build. I coach.
Currently, I'm helping designers and product teams build the things they used to hand off. That's Designers Who Build: private cohorts and bootcamps, 400+ designers so far, all learning to ship real products with AI instead of designing around it. And I stay in the work: I designed, built, and now run Chiblu, a marketplace for India's makers.
I started as an engineering student, electrical and electronics at the National Institute of Engineering (NIE), Mysore, but spent those years freelancing: building websites and designing graphics for print and digital. That's where my two threads, code and design, first twisted together. After graduating I worked for three years, then went to the National Institute of Design (NID), Ahmedabad, for a master's in New Media Design.
The first thing I built from nothing was Tarantula Labs, a simpler health records system for paediatricians. We did the unglamorous work: field research across maternity care in India, sitting with doctors, watching where the software got in their way. It was my first taste of taking a product from a blank page to someone's hands.
Then came a decade inside other people's products. At Moonraft I designed for Asian Paints, Mahindra Finance and ICICI Bank; the Asian Paints colour visualizer, which let people repaint their walls before buying a drop, won gold at the Campaign India Digital Crest Awards. At Goldman Sachs, enterprise UX and design systems. At Intuit, I led design for QuickBooks Payroll, Enterprise and Online Inventory, and built and scaled the India design team from hiring through delivery.
Building something? I'd love to hear about it.